Pretty in pink: The early development of gender-stereotyped colour preferences.

  title={Pretty in pink: The early development of gender-stereotyped colour preferences.},
  author={Vanessa Lobue and Judy S Deloache},
  journal={The British journal of developmental psychology},
  volume={29 Pt 3},
Parents commonly dress their baby girls in pink and their baby boys in blue. Although there is research showing that children prefer the colour blue to other colours (regardless of gender), there is no evidence that girls actually have a special preference for the colour pink. This is the focus of the current investigation. In a large cross-sectional study, children aged 7 months to 5 years were offered eight pairs of objects and asked to choose one. In every pair, one of the objects was always… 

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