• Corpus ID: 29845540

Prestige Goods and Social Status in Virtual Worlds

@inproceedings{Hinz2010PrestigeGA,
  title={Prestige Goods and Social Status in Virtual Worlds},
  author={Oliver Hinz and Martin Spann and Il-Horn Hann},
  booktitle={ICIS},
  year={2010}
}
We study the effect of conspicuous consumption on social status in an online virtual world. Based on previous literature, we hypothesize that purchases of rare items can confer higher social status. We test this effect at the German Habbo Hotel, an online social network with more than 1.5 million registered users. Using propensity scoring algorithm, we separate the selection effect (e.g., more active/attractive players buy prestige goods) from the treatment effect (e.g., buying prestige goods… 

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fels received her Doctoral Degree at Goethe University Frankfurt, Grüneburgplatz 1, 60629 Frankfurt, Germany, Phone +49 (0)69 798-34637, Fax +49 (0)69 798-35001, E-Mail: hwvm@wiwi.unifrankfurt.de.

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