Corpus ID: 29845540

Prestige Goods and Social Status in Virtual Worlds

  title={Prestige Goods and Social Status in Virtual Worlds},
  author={O. Hinz and M. Spann and I. Hann},
  • O. Hinz, M. Spann, I. Hann
  • Published in ICIS 2010
  • Economics, Computer Science
  • We study the effect of conspicuous consumption on social status in an online virtual world. Based on previous literature, we hypothesize that purchases of rare items can confer higher social status. We test this effect at the German Habbo Hotel, an online social network with more than 1.5 million registered users. Using propensity scoring algorithm, we separate the selection effect (e.g., more active/attractive players buy prestige goods) from the treatment effect (e.g., buying prestige goods… CONTINUE READING
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