Presenting a model for the structure and content of a university World Wide Web site

@article{Middleton1999PresentingAM,
  title={Presenting a model for the structure and content of a university World Wide Web site},
  author={Iain Middleton and Mike McConnell and Grant Davidson},
  journal={J. Information Science},
  year={1999},
  volume={25},
  pages={219-227}
}
This paper proposes a model for the structure and content of a university World Wide Web site, by a process of: (1) identifying who the site is serving and the information needs of these individuals or groups; (2) identifying institutional information needs; (3) relating this data to the content provided; (4) presenting the content in a manner suited to the characteristics and information needs of the target user groups. Through an analysis of existing UK higher education institution (HEI) Web… CONTINUE READING

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