Prescribers prefer people: The sources of information used by doctors for prescribing suggest that the medium is more important than the message.

@article{McGettigan2001PrescribersPP,
  title={Prescribers prefer people: The sources of information used by doctors for prescribing suggest that the medium is more important than the message.},
  author={Patricia McGettigan and Jeannette Golden and Jane Fryer and Robert H Chan and John Feely},
  journal={British journal of clinical pharmacology},
  year={2001},
  volume={51 2},
  pages={184-9}
}
AIMS The sources of prescribing information are legion but there is little knowledge about which are actually used in practice by doctors when prescribing. The aims of this study were to determine the sources of prescribing information considered important by doctors, establish which were used in practice, and investigate if hospital and primary care physicians differed in their use of the sources. METHODS Two hundred general practitioners (GPs) and 230 hospital doctors were asked to rate… CONTINUE READING

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