Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations

@article{Gretzel2000PreparingFT,
  title={Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations},
  author={U. Gretzel and Y. Yuan and D. Fesenmaier},
  journal={Journal of Travel Research},
  year={2000},
  volume={39},
  pages={146 - 156}
}
Information technology, especially the World Wide Web, has had a tremendous impact on the tourism industry over the past years. It is difficult for most destination marketing organizations, however, to keep pace with the evolution of new technologies, the emergence of innovative advertising strategies, the changes in the consumer market, and the growing competition due to increasing globalization. The National Laboratory for Tourism and eCommerce organized a workshop in an effort to identify… Expand
325 Citations

Figures and Tables from this paper

Tourism in the new economy
  • 9
  • PDF
The marketing of tourism services using the internet : a resource-based view
  • 20
  • Highly Influenced
  • PDF
A Longitudinal Study of the Use of the Web by Regional Tourism Organisations (RTOs) in Australia
  • 8
  • PDF
Developing and Benchmarking Internet Marketing Strategies in the Hotel Sector in Greece
  • 104
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 67 REFERENCES
INFORMATION TECHNOLOGY AND TOURISM
  • 57
Culture Clash in Internet Marketing: Implications for Marketing Practices
  • 7
  • Highly Influential
Commercial Scenarios for the Web: Opportunities and Challenges
  • 907
Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web
  • 86
  • Highly Influential
SURVEY OF INTERNET USERS’ ATTITUDES TOWARD INTERNET ADVERTISING
  • Supercomputing Applications
  • 1999
  • 262
  • PDF
Adhocracy: The Power to Change
  • 145
Looking ahead: implications of the present.
  • 159
Urban Tourism: Attracting Visitors to Large Cities
  • 410
  • Highly Influential
New metrics for new media: toward the development of Web measurement standards
  • 204
  • PDF
...
1
2
3
4
5
...