Prepare for New Environmental Standards in the Global Textile Value Chain Stakeholder Perspectives on Ecolabels and Environmental Standards

  • Marthe H. Austgulen
  • Published 2013

Abstract

None of the informants argue that there is a substantial consumer pressure for more sustainable and eco-friendly solutions or ecolabels in particular. Firms like H&M and the Varner group says that there is an interest in the market, but that they would not call it pressure. This is confirmed by the labelling organisations, designers and the government representatives. However, it is possible to identify a willingness to pay for ecoNo. 6/2013

Cite this paper

@inproceedings{Austgulen2013PrepareFN, title={Prepare for New Environmental Standards in the Global Textile Value Chain Stakeholder Perspectives on Ecolabels and Environmental Standards}, author={Marthe H. Austgulen}, year={2013} }