Preliminary evidence for the effect of automatic responses to authority on information technology diffusion

@article{Cooper2001PreliminaryEF,
  title={Preliminary evidence for the effect of automatic responses to authority on information technology diffusion},
  author={Randolph B. Cooper and Anol Bhattacherjee},
  journal={DATA BASE},
  year={2001},
  volume={32},
  pages={36-50}
}
Successful diffusion of IT within an organization can depend on IT use decisions by many individuals. Current rational models focusing on cognitive determinants of such IT use decisions explain 30 to 40 percent of organizational members' use behaviors. This article demonstrates, via a laboratory study, that automatic unthinking responses may be significant in explaining user behavior. We find that automatic responses to authority, that are cued by incentives and controls, may explain more than… CONTINUE READING