Preference for human male body hair changes across the menstrual cycle and menopause

@inproceedings{Rantala2010PreferenceFH,
  title={Preference for human male body hair changes across the menstrual cycle and menopause},
  author={Markus J. Rantala and Mari P{\"o}lkki and Liisa M. Rantala},
  year={2010}
}
It has commonly been considered that women’s preference with regard to male body hair changes over the years according to fashion and is influenced by the media. Experimental evidence, however, is currently lacking. We examined the effect of male torso hairiness on Finnish women’s attractiveness ratings by presenting pictures of male torsos before and after the removal of body hair. We found that the women’s preferences correlated strongly with the hairiness of their current partners… CONTINUE READING