Preference Intensity Measurement

  title={Preference Intensity Measurement},
  author={Peter H. FARQUHAR and L. Robin Keller},
The concept of preference intensity has been criticized over the past sixty years for having no substantive meaning. Much of the controversy stems from the inadequacy of measurement procedures. In reviewing the shortcomings of existing procedures, we identify three objectives for developing a satisfactory procedure: (1) the capability of validating expressed preference differences by actual choices among naturally occurring options, (2) compatibility with the existing problem structure, and (3… CONTINUE READING

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