Preference Fluency in Choice

  title={Preference Fluency in Choice},
  author={Nathan Novemsky and Ravi Dhar and Norbert Schwarz and Itamar Simonson},
Vol. XLIV (August 2007), 347–356 347 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Nathan Novemsky is Associate Professor of Marketing (e-mail:, and Ravi Dhar is George Rogers Clark Professor of Management and Marketing (e-mail:, Yale School of Management. Norbert Schwarz is Professor of Psychology; Professor of Marketing, Ross School of Business; and Research Professor at the Institute for Social Research… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.
69 Citations
34 References
Similar Papers


Publications citing this paper.


Publications referenced by this paper.
Showing 1-10 of 34 references

The Effect of Forced Choice on Choice,

  • Itamar Simonson
  • Journal of Marketing Research,
  • 2003
Highly Influential
5 Excerpts

Inferences from Decision Difficulty,

  • Liberman, Nira, Jens
  • Förster
  • 2006

Confidence as Inference from Subjective Experience,

  • Epley, Nicholas, Rebecca
  • Norwick
  • 2004

Decision Making in Information-Rich Environments: The Role of Information Structure,

  • Lurie, H Nicholas
  • Journal of Consumer Research,
  • 2004

Cognitive and Affective Consequences of Visual Fluency

  • Winkielman, Piotr, Norbert Schwarz, Rolf Reber, Tetra Fazendeiro
  • When Seeing Is Easy on the Mind,” in Persuasive…
  • 2003
1 Excerpt

Cognitive and Affective Consequences of Visual Fluency : When Seeing Is Easy on the Mind

  • Piotr Winkielman, Norbert Schwarz, Rolf Reber
  • Persuasive Imagery : A Consumer Response…
  • 2003
1 Excerpt

Similar Papers

Loading similar papers…