Preference Fluency in Choice

@inproceedings{Novemsky2007PreferenceFI,
  title={Preference Fluency in Choice},
  author={Nathan Novemsky and Ravi Dhar and Norbert Schwarz and Itamar Simonson},
  year={2007}
}
Vol. XLIV (August 2007), 347–356 347 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Nathan Novemsky is Associate Professor of Marketing (e-mail: Nathan.Novemsky@yale.edu), and Ravi Dhar is George Rogers Clark Professor of Management and Marketing (e-mail: ravi.dhar@yale.edu), Yale School of Management. Norbert Schwarz is Professor of Psychology; Professor of Marketing, Ross School of Business; and Research Professor at the Institute for Social Research… CONTINUE READING

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