Preference Fluency in Choice

@inproceedings{Novemsky2007PreferenceFI,
  title={Preference Fluency in Choice},
  author={Nathan Novemsky and R. Dhar and Norbert F. Schwarz and Itamar Simonson},
  year={2007}
}
  • Nathan Novemsky, R. Dhar, +1 author Itamar Simonson
  • Published 2007
  • Psychology
  • Abstract The authors propose that consumer choices are often systematically influenced by preference fluency (i.e., the subjective feeling that forming a preference for a specific option is easy or difficult). Four studies manipulate the fluency of preference formation by presenting descriptions in an easy- or difficult-to-read font (Study 1) or by asking participants to think of few versus many reasons for their choice (Studies 2–4). As the authors predict, subjective experiences of difficulty… CONTINUE READING

    Create an AI-powered research feed to stay up to date with new papers like this posted to ArXiv

    Figures and Tables from this paper.

    Citations

    Publications citing this paper.
    SHOWING 1-10 OF 192 CITATIONS

    Does Ease Mediate the Ease-of-Retrieval Effect? A Meta-Analysis

    VIEW 7 EXCERPTS
    CITES BACKGROUND & METHODS
    HIGHLY INFLUENCED

    Explorations in the psychology of choice: Does choice arouse cognitive dissonance?

    VIEW 7 EXCERPTS
    CITES RESULTS, BACKGROUND & METHODS
    HIGHLY INFLUENCED

    FILTER CITATIONS BY YEAR

    2006
    2020

    CITATION STATISTICS

    • 21 Highly Influenced Citations

    • Averaged 15 Citations per year from 2017 through 2019

    References

    Publications referenced by this paper.
    SHOWING 1-10 OF 31 REFERENCES

    Confidence as Inference from Subjective Experience,

    • Epley, Nicholas, Rebecca
    • Norwick
    • 2004

    Cognitive and Affective Consequences of Visual Fluency

    • Winkielman, Piotr, Norbert Schwarz, Rolf Reber, Tetra Fazendeiro
    • When Seeing Is Easy on the Mind,” in Persuasive Imagery: A Consumer Response Perspective,
    • 2003
    VIEW 1 EXCERPT

    Cognitive and Affective Consequences of Visual Fluency : When Seeing Is Easy on the Mind

    • Piotr Winkielman, Norbert Schwarz, Rolf Reber
    • Persuasive Imagery : A Consumer Response Perspective
    • 2003
    VIEW 1 EXCERPT

    The Effect of Explaining and Need for Uniqueness on Consumer Decision Making: Unconventional Consumer Choices Based on Reasons,

    • M Stephen
    • Nowlis
    • 2000