Preface to the Special Section on eBranding

  title={Preface to the Special Section on eBranding},
  author={Andreas Herrmann and Eric J. Johnson},
  journal={Electron. Mark.},
Andreas Herrmann ( is Professor and Director at the Institute for Media and Communications Management of the University St Gallen. At the MCM, he focuses on the design of media and product management. He has published widely about branding, pricing and marketing research. Eric J. Johnson ( is Norman Eig Professor of Business at Columbia Business School, Columbia University and Director of CEBiz, the Columbia Center for Excellence in E-Business (www… 
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