Predicting vote choice for celebrity and political dynasty candidates in Philippine national elections

  title={Predicting vote choice for celebrity and political dynasty candidates in Philippine national elections},
  author={Clarissa C. David and Ma. Rosel S. San Pascual},
  journal={Philippine Political Science Journal},
  pages={82 - 93}
Abstract Media celebrities and political dynasts dominate Philippine electoral politics, but little individual-level research has been done to understand who votes for them. This article studies three senatorial election cycles, and based on the theoretical argument that name recall plays a major role in vote choice in these elections, hypotheses are posed regarding associations with education, wealth status, media exposure, trust of the electoral process, and abstention rates. Tests indicate… 
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