Predicting the popularity of instagram posts for a lifestyle magazine using deep learning

  title={Predicting the popularity of instagram posts for a lifestyle magazine using deep learning},
  author={Shaunak De and Abhishek Maity and Vritti Goel and Sanjay Shitole and Avik Bhattacharya},
  journal={2017 2nd International Conference on Communication Systems, Computing and IT Applications (CSCITA)},
In this paper we use a Deep Neural Network (DNN) trained on data collected from the visual media-sharing social platform Instagram account of a popular Indian lifestyle magazine to predict the popularity of future posts. This predicted popularity of the post can be used to decide advertising rates and measure performance metrics important for publishing strategy decisions. The DNN primarily uses growth rate in subscriber base, tags associated with the post, time of day when the post was made… 

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