Predicting query potential for personalization, classification or regression?

Abstract

The goal of predicting query potential for personalization is to determine which queries can benefit from personalization. In this paper, we investigate which kind of strategy is better for this task: classification or regression. We quantify the potential benefits of personalizing search results using two implicit click-based measures: Click entropy and… (More)
DOI: 10.1145/1835449.1835585

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