Predicting player churn in the wild

  title={Predicting player churn in the wild},
  author={Fabian Hadiji and Rafet Sifa and Anders Drachen and Christian Thurau and Kristian Kersting and Christian Bauckhage},
  journal={2014 IEEE Conference on Computational Intelligence and Games},
Free-to-Play or “freemium” games represent a fundamental shift in the business models of the game industry, facilitated by the increasing use of online distribution platforms and the introduction of increasingly powerful mobile platforms. The ability of a game development company to analyze and derive insights from behavioral telemetry is crucial to the success of these games which rely on in-game purchases and in-game advertising to generate revenue, and for the company to remain competitive… CONTINUE READING
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Free-to-Play: Making Money From Games You Give Away

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4 Excerpts

Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue

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