Predicting online user behaviour using deep learning algorithms

@article{Vieira2015PredictingOU,
  title={Predicting online user behaviour using deep learning algorithms},
  author={Armando Vieira},
  journal={CoRR},
  year={2015},
  volume={abs/1511.06247}
}
We propose a robust classifier to predict buying intentions based on user behaviour within a large e-commerce website. In this work we compare traditional machine learning techniques with the most advanced deep learning approaches. We show that both Deep Belief Networks and Stacked Denoising auto-Encoders achieved a substantial improvement by extracting features from high dimensional data during the pre-train phase. They prove also to be more convenient to deal with severe class imbalance… CONTINUE READING
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