Predicting different conceptualizations of system use: Acceptance in hedonic volitional context (Facebook)

@article{Lallmahomed2013PredictingDC,
  title={Predicting different conceptualizations of system use: Acceptance in hedonic volitional context (Facebook)},
  author={Muhammad Z. I. Lallmahomed and Nor Zairah Ab. Rahim and Roliana Ibrahim and Azizah Abdul Rahman},
  journal={Computers in Human Behavior},
  year={2013},
  volume={29},
  pages={2776-2787}
}
Keywords: System use Usage measures System use taxonomy Facebook Social networking sites (SNSs) UTAUT a b s t r a c t This research examines the relationship between the predictors of use and the different conceptualiza-tions of system use in a hedonic volitional setting (Facebook). Using the unified theory of acceptance and use of technology (UTAUT) model, an investigation into the three aspects of system use: the user, system and task were carried out. Results from a cross-sectional survey of… CONTINUE READING