Predicting customer behavior in the market-space: a study of Rayport and Sviokla's framework

@article{Lu2002PredictingCB,
  title={Predicting customer behavior in the market-space: a study of Rayport and Sviokla's framework},
  author={Hsi-Peng Lu and Judy Chuan-Chuan Lin},
  journal={Information & Management},
  year={2002},
  volume={40},
  pages={1-10}
}
The rapidly evolving phenomenon of the World Wide Web and the creation of a new international arena for electronic commerce have expanded the possibilities for the marketing of products and services. The role played by customer behavior in the market-space is still not entirely understood and calls for investigations into the signi®cance of customer… CONTINUE READING