Predicting breastfeeding in women living in areas of economic hardship: Explanatory role of the theory of planned behaviour.

@article{McMillan2008PredictingBI,
  title={Predicting breastfeeding in women living in areas of economic hardship: Explanatory role of the theory of planned behaviour.},
  author={Brian McMillan and Mark Conner and Mike Woolridge and Lisa Dyson and Josephine M. Green and Mary J Renfrew and Kuldip Kaur Bharj and Graham Clarke},
  journal={Psychology & health},
  year={2008},
  volume={23 7},
  pages={767-88}
}
This study employed the theory of planned behaviour (TPB) and additional variables (descriptive norm, moral norm, self-identity) to investigate the factors underlying breastfeeding intention and subsequent breastfeeding at four time points (during hospital stay, at hospital discharge, 10 days postpartum and 6 weeks postpartum) in a sample of women selected from defined areas of economic hardship (N = 248). A model containing the TPB, additional variables and demographic factors provided a good… CONTINUE READING

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