• Corpus ID: 14736258

Predicting Purchase Decisions in Mobile Free-to-Play Games

@inproceedings{Sifa2015PredictingPD,
  title={Predicting Purchase Decisions in Mobile Free-to-Play Games},
  author={Rafet Sifa and Fabian Hadiji and Julian Runge and Anders Drachen and Kristian Kersting and Christian Bauckhage},
  booktitle={AIIDE},
  year={2015}
}
Mobile digital games are dominantly released under the freemium business model, but only a small fraction of the players makes any purchases. [...] Key Method Here this challenge is addressed via two models for predicting purchasing players, using a 100,000 player dataset: 1) A classification model focused on predicting whether a purchase will occur or not. 2) a regression model focused on predicting the number of purchases a user will make.Expand
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