Predicting Purchase Decisions in Mobile Free-to-Play Games

  title={Predicting Purchase Decisions in Mobile Free-to-Play Games},
  author={Rafet Sifa and Fabian Hadiji and Julian Runge and Anders Drachen and Kristian Kersting and Christian Bauckhage},
Mobile digital games are dominantly released under the freemium business model, but only a small fraction of the players makes any purchases. The ability to predict who will make a purchase enables optimization of marketing efforts, and tailoring customer relationship management to the specific user’s profile. Here this challenge is addressed via two models for predicting purchasing players, using a 100,000 player dataset: 1) A classification model focused on predicting whether a purchase will… CONTINUE READING
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