Predicting Persuasive Message for Changing Student's Attitude Using Data Mining

@article{Promdee2017PredictingPM,
  title={Predicting Persuasive Message for Changing Student's Attitude Using Data Mining},
  author={Yaowaluck Promdee and Sumonta Kasemvilas and Napat Phangsuk and Rojana Yodthasarn},
  journal={2017 International Conference on Platform Technology and Service (PlatCon)},
  year={2017},
  pages={1-5}
}
This paper aims to predict the factors and build prediction models for the persuasive message changing student's attitude by applying classification techniques. We used a questionnaire to collect data such as gender, age and their satisfaction with persuasive messages, obtained from students at Khon Kaen University. The classification rule generation… CONTINUE READING