Predicting Letter Preferences: Aesthetics and Filtering in Man

  title={Predicting Letter Preferences: Aesthetics and Filtering in Man},
  author={E. A. Alluisi and O. S. Adams},
  journal={Perceptual and Motor Skills},
  pages={123 - 131}
In an attempt to find pairs of letters similar in appeal, for use in labeling packages in studies of brand preferences, Mecherikoff and Horton ( 1959) had two groups of university srudents rank order the English alphabet. One group was asked to rank order the alphabet according to the pleasantness of the sound of the letter, whereas the other group was asked to do the same according to the pleasantness of the appearance of the letter. A rank-order correlation of .50 between the rankings by… 

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