Predicting Donations from a Cohort Group of Donors to Charities: A Direct Marketing Case Study

  title={Predicting Donations from a Cohort Group of Donors to Charities: A Direct Marketing Case Study},
  author={Gary H. Chao and Maxwell K. Hsu and Carol Scovotti},
  journal={Int. J. Oper. Res. Inf. Syst.},
Charity fundraising organizers increasingly attempt to predict the donations to their causes to maximize the effectiveness of their expenditures and achieve their “social good†objectives. Much of the scholarly work in cause-related fundraising uses organization-specific demographic, geographic, psychographic and behavioral information about its donors to forecast donation amounts. Instead of distinguishing the potential donors, this study focuses on the prediction of the donations from… 
Predicting Donations from a Cohort Group of Donors to Charities : A Direct Marketing Case Study
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