Predicting Box Office from the Screenplay: A Text Analytical Approach

  title={Predicting Box Office from the Screenplay: A Text Analytical Approach},
  author={Starling David Hunter and Susan Smith and Saba Singh},
  journal={Film eJournal - Forthcoming},
Empirical studies of the determinants of box office revenues have mostly focused on post-production factors – that is, ones known after the film has been completed and/or released. Relatively few studies have considered pre-production factors – that is, ones known before a decision has been made to green-light a film project. The current study directly addresses this gap in the literature. Specifically, we develop and test a relatively parsimonious, pre-production model to predict the opening… 
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