Predicting Adoption Probabilities in Social Networks

@article{Fang2013PredictingAP,
  title={Predicting Adoption Probabilities in Social Networks},
  author={Xiao Fang and Paul Jen-Hwa Hu and Zhepeng Li and Weiyu Tsai},
  journal={Information Systems Research},
  year={2013},
  volume={24},
  pages={128-145}
}
In a social network, adoption probability refers to the probability that a social entity will adopt a product, service, or opinion in the foreseeable future. Such probabilities are central to fundamental issues in social network analysis, including the influence maximization problem. In practice, adoption probabilities have significant implications for applications ranging from social network-based target marketing to political campaigns; yet, predicting adoption probabilities has not received… CONTINUE READING
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