Predict Market Share with Users' Online Activities Data: An Initial Study on Market Share and Search Index of Mobile Phone

Abstract

Acquiring accurate and timely market share information is very important for producers to arrange producing plan and design marketing strategy. However the high cost and long period of collecting survey data in survey-based method make it much difficult to easily get latest market shares data. Recently, the emerging online web systems provide users with new… (More)

Topics

5 Figures and Tables

Slides referencing similar topics