Precis of Inertia and Transformation

  title={Precis of Inertia and Transformation},
  author={Richard P. Rumelt},
  • Richard P. Rumelt
  • Published 2003
In this article I argue that strategy scholars have incorrectly borrowed from economists the assumption of organizational plasticity. Particularly in large firms, inertia, rather than plasticity, is the norm. Unfortunately, there can be no simple theory of inertia as its causes are multiple and varied. After sketching out the shapes of the most important sources of inertia, I turn to the problem of overcoming inertia—the question of organizational transformation. Starting with a simple model of… CONTINUE READING

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