Preaching to the choir: Internet-mediated advocacy, issue public mobilization, and climate change

@article{Hestres2014PreachingTT,
  title={Preaching to the choir: Internet-mediated advocacy, issue public mobilization, and climate change},
  author={Luis E. Hestres},
  journal={New Media & Society},
  year={2014},
  volume={16},
  pages={323-339}
}
Despite the impact that Internet-mediated advocacy organizations have had on American politics over the last decade, we are still learning about how they work. This is even truer for Internet-mediated issue specialists that focus on a single issue, such as climate change. Based on interviews with key staff members of two climate change advocacy campaigns, this article examines how these organizations communicate and mobilize citizens around their issue and the underlying assumptions behind… CONTINUE READING
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