Pre-Startup Planning and the Survival of New Small Businesses: Theoretical Linkages

  title={Pre-Startup Planning and the Survival of New Small Businesses: Theoretical Linkages},
  author={Gary J. Castrogiovanni},
  journal={Journal of Management},
  pages={801 - 822}
Although eyidence is equivocal and often contradictory, prospective business founders are generally advised to develop formal plans of their proposed ventures. Consistent with this advice, some scholars have suggested that the high mortality of new small businesses could be reduced through greater pre-startup planning. However, there is an emerging view that the value of planning is context-dependent. This view is elaborated here as it applies to new small businesses. First, ways in which pre… 

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