• Corpus ID: 17410439

Praise for Marketing Metrics Marketing Metrics 50+ Metrics Every Executive Should Master Library of Congress Cataloging-in-publication Data

@inproceedings{Master2006PraiseFM,
  title={Praise for Marketing Metrics Marketing Metrics 50+ Metrics Every Executive Should Master Library of Congress Cataloging-in-publication Data},
  author={Suely Master and Paul W. Farris and Neil Thomas Bendle and Phillip E. Pfeifer and David J. Reibstein and Susie Abraham and Sandra Schroeder and Gina Kanouse and Kayla Dugger},
  year={2006}
}
key tools and techniques across many measurement landscapes—from the consumer, to the sales force, to the ever-changing media environment. It's a 'must-read' for any business leader who wants to optimize the way they measure business activities and results in order to grow their business. " —Kimberley B. Dedeker, Vice President, Global Consumer & Market Knowledge, Procter & Gamble " Why read Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This… 

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