• Corpus ID: 17410439

Praise for Marketing Metrics Marketing Metrics 50+ Metrics Every Executive Should Master Library of Congress Cataloging-in-publication Data

  title={Praise for Marketing Metrics Marketing Metrics 50+ Metrics Every Executive Should Master Library of Congress Cataloging-in-publication Data},
  author={Suely Master and Paul W. Farris and Neil Thomas Bendle and Phillip E. Pfeifer and David J. Reibstein and Susie Abraham and Sandra Schroeder and Gina Kanouse and Kayla Dugger},
key tools and techniques across many measurement landscapes—from the consumer, to the sales force, to the ever-changing media environment. It's a 'must-read' for any business leader who wants to optimize the way they measure business activities and results in order to grow their business. " —Kimberley B. Dedeker, Vice President, Global Consumer & Market Knowledge, Procter & Gamble " Why read Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This… 

Risk Management in Commercial Banks (a Case Study of Public and Private Sector Banks)

"Banks are in the business of managing risk, not avoiding it . . . ." Risk is the fundamental element that drives financial behavior. Without risk, the financial system would be vastly simplified.

Electronic Banking Services and Customers’ Satisfaction in Deposit Money Banks in Rivers State, Nigeria

Electronic banking is increasingly becoming very dominant in the Nigerian banking sub-sector due to quest for improved service delivery, thus, making it a subject of interest in both business and

Governance, Entrepreneurship and Employment Growth in Africa: Does Resource Richness Matter?

Economic retardation in resource rich economies continues to elicit concerns among economists and development experts. This retardation has been linked to resource endowments and the neglect for


Hedonism is a view of life in philosophy that seeks to avoid pain and make pleasure as the main goal in life. People who embrace hedonism tend to over-pursue pleasure. The hedonism lifestyle is

Testing the Ricardian Equivalence Hypothesis in Zimbabwe: An ARDL Bound Testing Approach

Government deficit financing, particularly debt for tax swap, is increasingly dominating debate over the role of fiscal policy in macro-economic stabilisation. The Ricardian Equivalence Hypothesis

Water: The Epic Struggle for Wealth, Power, and Civilization

"I read this wide-ranging and thoughtful book while sitting on the banks of the Ganges near Varanasi-it's a river already badly polluted, and now threatened by the melting of the loss of the glaciers

Promoting Multilingual Communicative Competence for the Labor Market

Over the past decades, globalization has been completely changing the context of the labor market such that the importance of learning languages as a means of cultural understanding cannot be

International Journal of Social Science and Economic Research

Innovation, cultural diversity in workplace has attracted a serious research attention over the last few years. In our paper, we have attempted to make a literature review of innovation and cultural

A Mixed Methods Study on Teachers' Perceptions of Readiness of Higher Education Institutions to the Implementation of the K-12 Curriculum

The Philippine Educational System is undergoing a major overhaul that shifts from a 10-year education to 12 years known as Enhanced Basic Education Curriculum or K-12. The purpose of this

Challenges of Participatory Budgeting Performance in Eastern Tigray Region, Ethiopia

Aim: The objective of the study was to identify the challenges that hinder performance of the participatory budgeting of capital outlay in eastern Tigray Zone, Ethiopia. Methodology: Descriptive type