Power in Skin: The Interplay of Self-Presentation, Tactical Play, and Spending in Fortnite

  title={Power in Skin: The Interplay of Self-Presentation, Tactical Play, and Spending in Fortnite},
  author={Lingyuan Li and Guo Freeman and Donghee Yvette Wohn},
  journal={Proceedings of the Annual Symposium on Computer-Human Interaction in Play},
This paper endeavors to explain how and why self-presentation can affect in-game purchase behavior in Fortnite. As one of the most popular battle royale games in the world, Fortnite employs a free-to-play business model but enjoys a high revenue by selling skins and cosmetics. Using an online survey (N=247), Study 1 explores how Fortnite players' play patterns and three theoretical dimensions of self-presentation (identifiability, self-presence, and self-disclosure) are correlated to actual… Expand

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