Power and the objectification of social targets.

@article{Gruenfeld2008PowerAT,
  title={Power and the objectification of social targets.},
  author={D. H. Gruenfeld and M. Inesi and Joe C. Magee and A. Galinsky},
  journal={Journal of personality and social psychology},
  year={2008},
  volume={95 1},
  pages={
          111-27
        }
}
Objectification has been defined historically as a process of subjugation whereby people, like objects, are treated as means to an end. The authors hypothesized that objectification is a response to social power that involves approaching useful social targets regardless of the value of their other human qualities. Six studies found that under conditions of power, approach toward a social target was driven more by the target's usefulness, defined in terms of the perceiver's goals, than in low… Expand
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