Potential social interactions are important to social attention.

@article{Laidlaw2011PotentialSI,
  title={Potential social interactions are important to social attention.},
  author={Kaitlin E. W. Laidlaw and Tom Foulsham and Gustav Kuhn and Alan Kingstone},
  journal={Proceedings of the National Academy of Sciences of the United States of America},
  year={2011},
  volume={108 14},
  pages={5548-53}
}
Social attention, or how spatial attention is allocated to biologically relevant stimuli, has typically been studied using simplistic paradigms that do not provide any opportunity for social interaction. To study social attention in a complex setting that affords social interaction, we measured participants' looking behavior as they were sitting in a waiting room, either in the presence of a confederate posing as another research participant, or in the presence of a videotape of the same… CONTINUE READING
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