• Psychology, Medicine
  • Published in
    Journal of abnormal…
    1956
  • DOI:10.1037/h0041006

Postdecision changes in the desirability of alternatives.

@article{Brehm1956PostdecisionCI,
  title={Postdecision changes in the desirability of alternatives.},
  author={J{\"u}rgen Brehm},
  journal={Journal of abnormal psychology},
  year={1956},
  volume={52 3},
  pages={
          384-9
        }
}
THE importance of the choice situation is reflected in the considerable amount of theory and research on conflict. Conflict theory has generally dealt, however, with the phenomena that lead up to the choice. What happens after the choice has received little attention. The present paper is concerned with some of the consequences of making a choice. Previous consideration of the consequences of choice have been limited to relatively unspecified hypotheses (1, 3) or to qualitative analysis (4… CONTINUE READING

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