Postdecision changes in the desirability of alternatives.

@article{Brehm1956PostdecisionCI,
  title={Postdecision changes in the desirability of alternatives.},
  author={J. Brehm},
  journal={Journal of abnormal psychology},
  year={1956},
  volume={52 3},
  pages={
          384-9
        }
}
  • J. Brehm
  • Published 1956
  • Medicine, Psychology
  • Journal of abnormal psychology
  • THE importance of the choice situation is reflected in the considerable amount of theory and research on conflict. Conflict theory has generally dealt, however, with the phenomena that lead up to the choice. What happens after the choice has received little attention. The present paper is concerned with some of the consequences of making a choice. Previous consideration of the consequences of choice have been limited to relatively unspecified hypotheses (1, 3) or to qualitative analysis (4… CONTINUE READING

    Tables and Topics from this paper.

    Explore Further: Topics Discussed in This Paper

    How Prevalent is Post-Decision Dissonance? Some Doubts and New Evidence
    The Origins of Cognitive Dissonance
    221
    How to Study Choice-Induced Attitude Change: Strategies for Fixing the Free-Choice Paradigm
    31
    The preference-signaling effect of search
    12
    Choice-supportive misremembering: A robust phenomenon?

    References

    Publications referenced by this paper.
    SHOWING 1-4 OF 4 REFERENCES
    The relation between cognition and action
    • 1955
    Conflict and integration.
    7
    Field theory in social science
    5118
    An experimental study of the factors and types of voluntary choice
    • 1922