• Corpus ID: 28006813

Positive Design : An Introduction to Design for Subjective Well-Being

  title={Positive Design : An Introduction to Design for Subjective Well-Being},
  author={Yogeshwar Behar and J. Morenstein and P. Puttorngul and Isabelle Olsson and Mary Swinton and M. Malone and Jamie Olson},
In the past, TV commercials for the Dutch national lottery traditionally featured ordinary people enjoying expensive luxury products after winning big on the lottery. (Picture a local farmer driving a Lamborghini: see www.youtube.com/ watch?v=MWWkysK7FGo.) The message was straightforward: “Money generates happiness because it enables you to buy the products that you can only dream of with your current bank balance.”Although these campaigns have varied over the years, that message was consistent… 

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