Portrayals Of Cultural Diversity In Australian Television Commercials : A Benchmark Study

@inproceedings{Higgs2005PortrayalsOC,
  title={Portrayals Of Cultural Diversity In Australian Television Commercials : A Benchmark Study},
  author={Bronwyn Higgs},
  year={2005}
}
Although Australia is a multi-cultural nation, there has been little research on the portrayal of cultural diversity in television advertising. By contrast, other multi-cultural nations including Canada, the United States and the United Kingdom boast a rich stream of literature in this field. The research reported in this paper presents a simple content analysis of a sample of Australian television commercials. The ethnic profile of the advertising sample is compared with population data from… CONTINUE READING

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