Population behavior change: a theory-based approach.

@article{McAlister1991PopulationBC,
  title={Population behavior change: a theory-based approach.},
  author={Alfred L. McAlister},
  journal={Journal of public health policy},
  year={1991},
  volume={12 3},
  pages={345-61}
}
Behavioral science provides useful ideas about how programs of mass communication and community participation can produce synergistic influences on the lifestyles and policy decisions of populations and their representatives. Media campaigns featuring real-life behavior models and community networks mobilized to promote behavior change provide a… CONTINUE READING