Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

@article{deVries2012PopularityOB,
  title={Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing},
  author={Lisette de Vries and Sonja Gensler and Peter S. H. Leeflang},
  journal={Journal of Interactive Marketing},
  year={2012},
  volume={26},
  pages={83 - 91}
}

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