Pop-up theory: distraction and consumption in the age of meta-information

@article{Rutsky2002PopupTD,
  title={Pop-up theory: distraction and consumption in the age of meta-information},
  author={R. L. Rutsky},
  journal={Journal of Visual Culture},
  year={2002},
  volume={1},
  pages={279 - 294}
}
  • R. Rutsky
  • Published 1 December 2002
  • Art
  • Journal of Visual Culture
The cable television program Pop Up Video seems to serve as a textbook example of distraction in an age of information. Yet, distraction, at least as Walter Benjamin used the term, was never simply a matter of a deficit of attention, but always implied a scattering or dispersion, which Benjamin saw as constitutive of modern mass culture. Exploring this notion of distraction as dispersion in relation to Pop Up Video and other ‘meta-forms’, this article seeks to show how Benjamin’s idea of… 

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