Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis

  title={Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis},
  author={Olivier Toubia and John R. Hauser and Duncan Simester},
of Technology (MIT). The authors gratefully acknowledge the contribution of Robert M. Freund, who proposed the use of the analytic center and the approximation of ellipsoids and gave detailed advice on the application of these methods. for the visual design, programming, and project management on the executive education study. This article has benefited from presentations at the CIPD The authors propose and test a new " polyhedral " choice-based conjoint analysis question-design method that… CONTINUE READING
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Improving Parameter Estimates and Model Prediction by Aggregate Customization in Choice Experiments,

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Choice-Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand With an Application to a Webbased Information Service,

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Designing Conjoint Choice Experiments Using Managers

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