Political ideology and brand attachment

  title={Political ideology and brand attachment},
  author={Eugene Y. Chan and Jasmina Ilicic},
  journal={International Journal of Research in Marketing},
Acceptance of vulgarity in marketing: The moderating roles of product type and consumers’ political ideology
One debate about theories of disgust surround whether the emotion is elicited by adaptationist or by cultural sensitivities. We examine this question by examining the disgust that profanity elicits.
Determinants of Store Patronage: The Roles of Political Ideology, Consumer and Market Characteristics
In this study, we investigate the roles of political ideology, demographic characteristics and market environment in determining households’ store patronage behavior. We measure two key dimensions of
Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery
PurposeThis paper aims, first, to examine artificial intelligence (AI) vs human delivery of financial advice; second, to examine the serial mediating roles of emotion and trust between AI use in the
A review of consumer affinity research: recent advances and future directions
PurposeConsumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products. However, progress in
Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands
Research and market evidence indicate that positioning a brand as an underdog can be an effective marketing strategy. Interestingly, if successful, this strategy could result in brands outgrowing
When and whom should retailers offer price reductions in times of crisis?
The authors find that the timing of price reductions plays a key role in shaping consumers' inference of retailers' motives and the authors uncover individual characteristics that affect consumers' inferences.
Shaping a comprehensive government-supported country brand program
Country brand support programs are instruments of open protectionism, which results from unilateral sanctions by foreign countries or acts as a mechanism for direct government support of national


Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Research has not verified the theoretical or practical value of the brand attachment construct in relation to alternative constructs, particularly brand attitude strength. The authors make
Ideology and Brand Consumption
Analysis of market shares for a variety of frequently purchased products shows that both voting behavior and religiosity are associated with a systematic preference for established national brands and with a lower propensity to buy newly launched products.
Exploring social motivations for brand loyalty: Conformity versus escapism
We posit and show that some consumers may remain brand loyal because of their motivation to conform; in contrast, others may do so because of their motivation to break away. Furthermore, we identify
Self‐Construal, Reference Groups, and Brand Meaning
We propose that consumers purchase brands in part to construct their self-concepts and, in so doing, form self-brand connections. We focus on reference groups as a source of brand meaning. Results
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Although the relationship metaphor dominates contemporary marketing thought and practice, surprisingly little empirical work has been conducted on relational phenomena in the consumer products
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
Extant research suggests that consumers can become emotionally attached to consumption objects, including brands. However, a scale to measure the strength of consumers’ emotional attachments to
Role of Relationship Norms in Processing Brand Information
In the present research, we propose relationship norms as a moderator of the specific information-processing strategy adopted by consumers when evaluating a brand. Two types of relationships are
The Impact of Fear on Emotional Brand Attachment
The current research investigates the role of fear in the creation of emotional attachment to a brand. Previous research examining the influence of incidental negative emotions on brand evaluations