Corpus ID: 67839751

Political branding in Australia: a conceptual model

  title={Political branding in Australia: a conceptual model},
  author={Lorann Downer},
In 2007, Australian voters elected a Labor Government and installed Kevin Rudd as Prime Minister. Rudd became Australia’s most popular leader, however, by mid-2010 he had been abandoned by voters and cut down by his party. His successor, Julia Gillard, suffered a swifter reversal of fortune. Following a surge in support, Gillard raced to the polls only to emerge with a minority Government. Commentators see the rise and fall of Rudd as the creation and destruction of a political brand, and the… Expand

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