Political Persuasion : Adopting Aristotelian Rhetoric in Public Policy Debate Strategies

  • Dr. Hsiu-ching Ko
  • Published 2016
This study explores the content of ethos, pathos, and logos in Taiwan’s President Ma Ying-Jeou’s political discourse on the cross-strait Economic Cooperation Framework Agreement (ECFA). Ma’s discourse during the ECFA Debate was coded to identify statements pertaining to ethos, pathos, and logos. The findings indicate that pathos is the most prevalent… CONTINUE READING