• Corpus ID: 199387070

Political Advertising on Facebook : The Case of the 2017 United Kingdom General Election

@inproceedings{Anstead2018PoliticalAO,
  title={Political Advertising on Facebook : The Case of the 2017 United Kingdom General Election},
  author={Nick Anstead and Jo{\~a}o C. Magalh{\~a}es and Richard Stupart and Damian Angelo Tambini},
  year={2018}
}
Despite a focus on Facebook advertising in recent elections around the world, little research has empirically analysed the content of these adverts and how they are targeted. Working with the social enterprise Who Targets Me, 11,421 volunteers installed a browser plug-in on their computers during the 2017 UK General Election campaign. This allowed us to harvest 783 unique Facebook political adverts that collectively appeared 16,109 times in users’ timelines. Analysis of this dataset challenges… 

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