Please Touch: Object Properties that Invite Touch

  title={Please Touch: Object Properties that Invite Touch},
  author={Roberta L. Klatzky and Joann Peck},
  journal={IEEE Transactions on Haptics},
Touch has received increasing interest in marketing, given research indicating that contact with products influences evaluation and the tendency to purchase. However, little is known from the marketing or psychophysical literature about visible attributes of objects that elicit touch for hedonic purposes. In these studies, participants rated the tendency of… CONTINUE READING