Playing 'Tetris' reduces the strength, frequency and vividness of naturally occurring cravings.

@article{SkorkaBrown2014PlayingR,
  title={Playing 'Tetris' reduces the strength, frequency and vividness of naturally occurring cravings.},
  author={Jessica Skorka-Brown and Jackie Andrade and Jon May},
  journal={Appetite},
  year={2014},
  volume={76},
  pages={161-5}
}
Elaborated Intrusion Theory (EI) postulates that imagery is central to craving, therefore a visually based task should decrease craving and craving imagery. This study provides the first laboratory test of this hypothesis in naturally occurring, rather than artificially induced, cravings. Participants reported if they were experiencing a craving and rated the strength, vividness and intrusiveness of their craving. They then either played 'Tetris' or they waited for a computer program to load… CONTINUE READING