Platform as a Service - A Conjoint Study on Consumers' Preferences

  title={Platform as a Service - A Conjoint Study on Consumers' Preferences},
  author={Andrea Giessmann and Katarina Stanoevska-Slabeva},
Platform as a Service (PaaS) solutions are changing the way that software is produced, distributed, consumed, and priced. PaaS, also known as cloud platform, offer an execution environment based on software platforms. To be competitive on the market, PaaS providers have to be aware of drivers of successful platforms and design or adjust their business models accordingly. Surprisingly, prior research has made little attempt to investigate consumers’ preferences on PaaS that influence developers… CONTINUE READING