Corpus ID: 2845595

Planned Behavior versus Goal-directed Automaticity - The Impact of Attitude and General Habit on Adoption and Non-adoption

@inproceedings{Krnung2013PlannedBV,
  title={Planned Behavior versus Goal-directed Automaticity - The Impact of Attitude and General Habit on Adoption and Non-adoption},
  author={Julia Kr{\"o}nung and A. Eckhardt and Steffen Bernius},
  booktitle={ICIS},
  year={2013}
}
"Planned behavior" is a widely-known paradigm used to predict individual behavior. Basing on a competing paradigm called “goal-directed automaticity”, research addressed the mutual support of both paradigms – thus the importance of habits for the continued usage. A versus between both paradigms – thus the inhibiting effect of habits on the adoption of a new system was thematized in 2012 by Polites and Karahanna. Within this research, both concepts are brought face to face by examining the… Expand
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