Corpus ID: 113973693

Plan de mejora del gimnasio “Body shaping GYM”

@inproceedings{Guerrero2016PlanDM,
  title={Plan de mejora del gimnasio “Body shaping GYM”},
  author={V. Guerrero and Juan Javier},
  year={2016}
}
The objective of this project was to establish an improving plan for Body Shaping Gym, to ensure competitiveness in the market and generate higher revenues and profitability through marketing strategies. SWOT analysis determined that the gym is positioned and has a portfolio of loyal customers, as well as a well-defined organizational structure. After making EFI and EFI matrices, it was defined that the main gym problems were in the following areas: Organizational philosophy, production and… Expand